Ad Measurement Trends H2 2025

Budgets are tight, and the consumer journey isn’t getting any simpler to navigate. Marketers don’t just want a recap after the fact—they want real-time feedback that helps them adjust on the fly, with tools built for speed and flexibility. That shift is forcing vendors and media sellers to rethink how performance gets measured.

Download Ad Measurement Trends H2 2025 to see how uncertainty and innovation are changing the game. From rapid marketing mix modeling to the CTV currency shake-up, advertisers are breathing new life into old tools—and using measurement to shape what happens next.