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EM Underground: 2026 Biggest Trends

Below the surface, big questions are being asked. Where will agentic AI take us next? Can in-store retail media truly scale? Is shoppable media the future of commerce? At EM Underground, we’re bringing these questions to life…debate style. Join us for an evening of networking and discussion with EMARKETER analysts on some of the trends we’re tracking for 2026.

Then catch Sarah Marzano, Principal Analyst, and Blake Droesch, Senior Analyst, at a live debate where they’ll go head-to-head on which topics will deliver on their promise in 2026. Expect smart arguments, sharp insights, and a bit of playful banter.

What you can expect:

  • 4pm - 7pm: Conversations with EMARKETER Analysts and Networking

    •Social Media with Minda Smiley, Senior Analyst
    •Commerce Media with Max Willens, Senior Analyst
    •Retail with Suzy Davidkhanian, VP of Content
    •AI with Nate Elliott, Principal Analyst
    •EMARKETER's newest features with Amgad Sami, VP of Product
  • 6pm - 6:30pm: Live debate with Sarah and Blake, moderated by Jonathan Tam, SVP, Marketing
  • Wine and light refreshments provided

Details:

📅 Wednesday, October 29, 2025
⏰ 4-7pm
📍 277 Mott Street, New York, NY 10012

Register Now

By clicking "Submit," you agree to receive marketing emails from EMARKETER and our sponsors; and you consent to EMARKETER sharing your registration information with our sponsors. You also accept EMARKETER's Terms and Privacy Policy.

Register Now

By clicking "Submit," you agree to receive marketing emails from EMARKETER and our sponsors; and you consent to EMARKETER sharing your registration information with our sponsors. You also accept EMARKETER's Terms and Privacy Policy.

EMARKETER Speakers and Debaters:

 
 yory-wurmser

Sarah Marzano

Principal Analyst, Retail and Retail Media

 minda-smiley

Blake Droesch

Senior Analyst & Director, Client Value, Retail and Ecommerce

 paul-verna

Minda Smiley

Senior Analyst, Social Media

nate-elliott

Nate Elliott

Principal Analyst, AI impacts on Marketing, Advertising and Commerce

blake-droesch

Max Willens

Senior Analyst, Retail Media, Emerging Commerce Media Platforms, Affiliated Marketing, Media Behavior

blake-droesch

Suzy Davidkhanian

VP, Content, Retail, Demographics, and Financial Services

Amgad Sami

Amgad Sami

VP, Product and Design across Subscription, Public and Internal Systems