Only 22% of marketers have fully connected their martech and ad tech systems, but more than three-quarters expect to get there within three years, according to new research from EMARKETER and Zeta Global. With AI, automation, and privacy changes reshaping how marketers work, integration is fast becoming a key competitive advantage.
In this new report, 138 marketing professionals share how they’re navigating the path to convergence. Learn how unified stacks are delivering measurable business impact, where legacy systems and data gaps create friction, and how AI and privacy pressures are speeding the push toward a connected future. | 
