Retail Media, Unfiltered: What RMNs Told Us About Scaling, Struggling, and Succeeding

Retail media networks (RMNs) have moved from fast-growing newcomers to essential revenue drivers—but scaling success requires more than ad sales. To uncover what’s really powering growth (and what’s holding it back), EMARKETER and Bain & Company surveyed RMN leaders across the industry.

Whether you’re building a network from scratch or refining a mature program, you’ll walk away with data-backed insights to set your RMN up for long-term success.