Creators have become one of the most dynamic forces in affiliate marketing in recent years, capitalizing on consumer trust and engagement to drive a substantial share of publisher revenue. Now, as AI reshapes the shopping journey, the technology is amplifying creators’ influence—while also making them easier partners for brands and publishers alike.
In a Meet the Analyst webinar, we’ll dive into how affiliate marketing is strengthening its connection to creators amid AI-driven change. You’ll learn the strategies publishers and brands are using to stay ahead—whether that’s optimizing content for generative engine optimization (GEO) or reducing reliance on shifting search algorithms. | 
