Digital out-of-home advertising (DOOH) is no longer just an awareness play. While it remains a powerful brand-building tool, its impact on performance marketing is becoming clearer. DOOH will represent 20% of OOH advertising by 2027, with programmatic DOOH set to hit $1.25 billion, according to EMARKETER’s forecast.  

Join EMARKETER and GroundTruth for an exclusive virtual presentation and panel discussion to explore the latest trends, forecasts, and strategies shaping programmatic DOOH. You’ll hear directly from some leading ad experts on what’s next for the programmatic ecosystem.