Digital out-of-home advertising (DOOH) is no longer just an awareness play. While it remains a powerful brand-building tool, its impact on performance marketing is becoming clearer. DOOH will represent 20% of OOH advertising by 2027, with programmatic DOOH set to hit $1.25 billion, according to EMARKETER’s forecast. 

Join EMARKETER at its NYC headquarters for this invite-only networking event. You’ll learn the latest forecasts on DOOH, and hear directly from some leading ad experts on what’s next for the programmatic ecosystem.

Here’s how the morning event will unfold:

🔹 8:45 AM – 9:30 AM | Registration and Networking Breakfast
🔹 9:30 AM | Programming Starts

🔹Welcome from GroundTruth CEO Rosie O’Meara
🔹Programmatic DOOH Outlook with EMARKETER’s Jeremy Goldman
🔹Panel Discussion featuring Rosie O’Meara, Matt Knight, Dave Etherington, and Barry Frey—and led by Jeremy Goldman 

🔹10:30 AM | Audience Q&A and Closing Thoughts with Rosie O’Meara

This event is invite-only, and space is limited. RSVP today to secure your spot!