The True Cost of Trust in Marketing Measurement

More than a quarter of marketers have had 11% to 20% of their budget reallocated or put at risk due to measurement doubts, according to EMARKETER and TransUnion^®.

Download our new research report to read what 196 marketers told us about the challenges of justifying budgets and proving marketing’s value. You’ll learn how fractured data, internal skepticism, and economic uncertainty are reshaping the way performance is measured and trusted.