As AI Disruption Looms, Affiliate Looks to Muscle Into a More Prominent Role
Affiliate marketing is already set to drive $210 billion in US ecommerce sales this year, according to our forecast, and AI is poised to accelerate its role even further. With consumers turning to chatbots like ChatGPT for shopping advice and deal-hunting, affiliate marketing is becoming critical to how people discover products and make purchase decisions.
Download our new analyst report to understand what it all means for marketers and advertisers. From AI-powered disruption to shifts in publisher strategies and spending patterns, learn where growth is happening, where risks are emerging, and how to position your brand to capture opportunities. |