Market Insights for Sales Teams
YouTube reaches 2.5 billion people—more than Netflix, Facebook, or Spotify. But advertisers still aren’t investing at the scale the platform deserves. YouTube offers many formats—Shorts, podcasts, live sports, premium long-form, gaming, and more—each with its own rules and expectations for creative and placement—and that can be tricky to navigate.
In this chart-packed analyst report, dive into the opportunities and hurdles marketers face, from fragmented audiences to tricky measurement and brand safety questions. Learn tips to shape YouTube-first creative, align formats with objectives, and tap tools and partners that make campaigns measurable and safe. | 
