Innovation and Expanded Ad Offerings Fuel the Channel’s Rapid Expansion
Latin America’s retail media is hitting an inflection point. Nearly half of all networks launched in 2024—more than the prior six years combined, according to EMARKETER analysis. From mass merchandisers to digital marketplaces, new players and formats are reshaping how advertisers reach shoppers.
Download this new analyst report to see how AI, connected TV, and in-store video are redefining retail media—and what marketers can do to get ahead of the curve. Learn which strategies will maximize your spend, how retailers are expanding ad offerings, the challenge of inconsistent measurement standards and limited self-service ad buying options, and more. | 
