Unpacking the Region’s Fastest-growing Digital Ad Channel
Retail media is quickly reshaping digital advertising in Latin America. Brazil and Mexico are emerging as global leaders in growth, accounting for 8 out of 10 retail media dollars invested in the region this year, according to our forecast.
In this new data-packed analyst report, you’ll find 15 charts highlighting where digital ad dollars are headed and why, country-level dynamics, retailer strategies, and the practical implications for both buyers and sellers. Whether you’re building media plans or competing for ad budgets, this analysis will help you identify the opportunities that matter most in Latin America’s retail media landscape. | 
