Influencer budgets are climbing fast, but safety checks aren’t keeping pace. A new EMARKETER and Viral Nation survey finds that while most US marketers now invest in creators, few have clear processes to vet partners. Marketers know reputational risk is real, yet brand safety often takes a back seat to performance metrics like reach and engagement.
This research report, based on a survey of 117 US marketers, reveals the cost of that gap. Download it to learn how the lack of standardized vetting leaves brands exposed, why marketers still want more control, and how better safeguards can build confidence in influencer partnerships as spending continues to rise. | 
