From Guesswork to Greatness: How Marketers are Redefining Effective Creative at Scale in Digital Advertising

Marketers are expected to do more with less. While over 80% say creative drives performance, fewer than 60% agree on what makes it effective, according to a new survey from EMARKETER and TripleLift.

As ad formats grow and budgets shrink, creative remains one of the few areas marketers can control. Download this report to discover how 164 brand and agency professionals are tackling creative strategy, where they’re seeing the biggest performance gaps, and how AI is changing their workflows.