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2025 BFCM Calendar

2025 BFCM Calendar

Presented by  Klaviyo

Your Black Friday Cyber Monday roadmap to more clicks, more sales, and more revenue

Black Friday Cyber Monday (BFCM) is more than just a sales weekend. It’s the biggest ecommerce moment of the year. And for most brands, it’s also the start of a much wider journey that extends well beyond the final sale.

Whether you’re a founder building out your first BFCM campaign or a seasoned marketer optimizing omnichannel performance, this guide is designed to help you plan, test, and execute with clarity. Get month-by-month recommendations, regional insights, and tactical ideas to seize Q4’s biggest opportunities.

11 pages

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By clicking "Submit," you agree to receive marketing emails from EMARKETER and Klaviyo; and you consent to EMARKETER sharing your registration information with Klaviyo. You also accept EMARKETER's Terms and Privacy Policy. Learn about Klaviyo's privacy practices here.

Download Now

By clicking "Submit," you agree to receive marketing emails from EMARKETER and Klaviyo; and you consent to EMARKETER sharing your registration information with Klaviyo. You also accept EMARKETER's Terms and Privacy Policy. Learn about Klaviyo's privacy practices here.

*Copyright © EMARKETER. All Rights Reserved.

 
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