Commerce Media is Full of Promise—If You Can Overcome These 3 Challenges

Commerce media ad spending is on track to surpass $100 billion by 2028—but its rapid growth trajectory has laid bare foundational challenges exacerbated by an increasingly crowded landscape. As retail media networks’ growth momentum is slowing, advertisers face increasing budget scrutiny, and non-retail challengers are staking a claim on the space.

Amid this mounting complexity, brands, solution providers, and media platforms must make sharper, faster decisions.

• What’s behind retail media’s slowing growth momentum, and what’s needed to expand successfully beyond endemic and onsite formats
• How increased scrutiny over budgets is reshaping allocation and accountability
• Where non-retail platforms can compete in a retail-dominated field

Join us for expert analysis, fresh forecasts, and strategic guidance to help brands, solution providers, and media platforms build a more sustainable, competitive path forward.