Trends Shaping the Future of In-Store Advertising
Despite the rise of ecommerce, in-store shopping continues to play a dominant role in retail. With over nearly 80% of purchases still made in physical stores, according to EMARKETER data, these environments remain essential touchpoints for engaging consumers at the point of decision.
A new report from Vistar Media, developed in partnership with MFour, reveals the powerful role in-store advertising plays in shaping these decisions. lt outlines how digital out-of-home is transforming retail media strategies, offering marketers key insights into the moments that matter most across the in-person shopping journey.
What you’ll learn: | 
