Today’s shoppers move seamlessly between digital and physical spaces—scrolling reviews one minute, checking out products in-store the next. But many marketing strategies are still stuck in silos. EMARKETER and Locala surveyed 2,850 consumers to find out how they are actually shopping now, and what that means for media planning, creative strategy, and measurement.
Download the research report for the scoop on the real role of loyalty programs, why ads drive both clicks and foot traffic, and how immediacy and convenience shape final purchase decisions. Learn how consumers are blending discovery, research, and buying across environments, and how brands can keep up. | 
