A Comprehensive Framework for Measuring and Attributing Success
US sponsored content spending will soar past $10 billion this year, according to EMARKETER’s forecast. As influencer marketing budgets increase, so too does the demand for financial accountability.
Download our new analyst report to learn why measurement can no longer be an afterthought and how to align success metrics with business objectives from the start. Explore how to overcome common measurement challenges, implement best practices for tracking ROI, and build a framework to advocate for increased investment in your creator partnerships. | 
