Likes Don’t Count. Results Do: How Better Ad Measurement Drives Real Business Results

Ad budgets are under more scrutiny than ever, and it’s time to ditch the metrics that don’t show marketing as an investment that drives business results. 

In this Tech-Talk Webinar, GroundTruth and EMARKETER unpack the state of ad measurement and why marketers must focus on business outcomes. With exclusive data from EMARKETER, plus insights from GroundTruth’s CMO and CTO, we’ll break down how to shift your reporting from likes to lift and other real business results like sales, foot traffic, and market share.