From SEM to GEO: Learn How Merrell is Connecting with Gen Z and Millennials Through New Consumer Discovery Paths.

Getting people outdoors brings joy, and helping them find the perfect gear should too. Join us for a Tech-Talk Webinar where Merrell's VP of Digital Marketing, Jane Smith, and Lily AI Co-Founder and CEO, Purva Gupta, will share how Merrell is navigating the AI-powered search and discovery landscape to be discovered by new customers and younger generations. 

From "gorp core boots" to "outdoorsy chic waterproof shoes,” learn how Merrell is evolving beyond keywords and traditional “merchant speak” to embracing and harnessing how people naturally talk and search. You’ll discover: 

• Why Merrell turned to AI to reach new customers across younger generations
• The benefits Merrell is seeing by harnessing “consumer speak” and natural language search across the full digital journey
• How Merrell was able to quickly launch and see impact with Lily AI by first optimizing Google Ads
• What Merrell's innovation roadmap looks like across SEO, GEO, and beyond