Beyond the Shelf: How CPG Marketers Can Reach Buyers Where They Shop

Today's shoppers prioritize value over brand loyalty as private labels and D2C options multiply. For CPG marketers, this means the rules on how to reach consumers are changing.

Download our new report to discover how targeted digital advertising and streamlined technology can help you reach consumers where they actually shop. You'll learn why CPG display ad spend is outpacing industry averages, how omnichannel tracking technology attributes in-store purchases to online ads, and why D2C's rapid growth demands stronger digital infrastructure and personalized experiences.