Perception vs. Reality: The In-Store Advertising Disconnect

While close to three-quarters of marketers  believe consumers are influenced by in-store digital advertising, less than a third of shoppers actually report being swayed, according to new EMARKETER research.

Download our new research report to discover the disconnect between marketer perceptions and consumer reality in the in-store advertising landscape. You’ll learn how marketers overestimate consumer receptiveness, why value messaging and consumer experience remains king, and the importance of long-term messaging impact.