Retail Media Rebuilds as Growth Slows and Market Pressures Rise
Retail media continues to gain ground, even as year-over-year growth levels out. It’s on track to capture 20% of total digital ad spending by 2029, according to our forecast.
Download our new analyst report to break down what’s driving this momentum. Explore EMARKETER forecast data on ways the competitive landscape is shifting beyond Amazon's dominance, how programmatic solutions are becoming essential to combat market fragmentation, why display and search are now equally driving dollar growth, and more. | 
