B2B Marketing Makes Room for Brand in Budgets and Strategies

Created in partnership with  StackAdapt

More than half of B2B marketers agree that brand is a critical long-term play—but they struggle to quantify its impact, according to a new EMARKETER survey.

Download our new research report to explore how B2B marketers are navigating the tension between short-term lead generation demands and the long-term value of brand investment.

You’ll discover:

  • How B2B marketers are allocating budgets
  • What’s driving decision making
  • Why measurement is the biggest barrier to branding success

21 pages

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Download Now

By clicking "Submit," you agree to receive marketing emails from EMARKETER and StackAdapt; and you consent to EMARKETER sharing your registration information with StackAdapt. You also accept EMARKETER's Terms and Privacy Policy. Learn about StackAdapt's privacy practices here.

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