How Marketing Leaders Can Find Value and Opportunity in Data

Navigating data collection, challenges, and the role of AI

Over 70% of marketers say campaign and audience segmentation is the most effective strategy for translating data into actionable marketing, according to new data from EMARKETER and Acoustic. But what else sets high-performing teams apart?

We surveyed 272 senior marketing leaders across the US to uncover:

• Which data sources actually drive smarter decisions
• How top teams break down tech silos and unify martech stacks
• Why AI adoption is rising—even amid measurement concerns

Download the full report to discover the real-world strategies driving measurable impact — and learn how to apply them in your own marketing programs.