EMARKETER Field Guide to Affiliate Marketing Platforms

Affiliate marketing spend is expected to grow 11.9% in 2025, according to EMARKETER’s forecast.

As brands face increasing pressure to demonstrate immediate ROI with constrained budgets, affiliate marketing has emerged as a reliable performance channel offering both predictability and peace of mind. Download our new Field Guide to explore how affiliate marketing platforms have evolved from specialized tracking tools into essential components of sophisticated marketing strategies.

You'll learn:

The end-to-end capabilities modern platforms offer—from partner recruitment to fraud detection
Ways to navigate publisher dynamics, privacy changes, and measurement challenges in a cookie-less future
Strategies for integrating affiliate marketing with retail media opportunities for full-funnel impact

20 pages

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EMARKETER Field Guide to Affiliate Marketing Platforms

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