Benchmarking What Works: How Winning Brands Measure Ad Effectiveness

Live Webinar:
Wednesday, April 30 at 2pm ET / 11am PT

Only 27% of advertisers are extremely or very confident in their measurement accuracy, according to a February 2025 survey by DISQO and AdExchanger.

Join us for a Tech-Talk Webinar where DISQO will dig into fresh insights from their ad effectiveness benchmarks, revealing how top brands are measuring cross-platform success at every stage of the funnel. You’ll walk away with a sharper view of how your campaigns stack up—and how to make smarter decisions moving forward.

Join us to discover:

Which KPIs truly matter for both brand-building and performance campaigns
Strategic approaches to measurement alignment in a post-cookie world
Practical methods to transform benchmarking data into confident planning and optimization

Presenter

Sean Adams

Senior Vice President, Ad Measurement, DISQO

Moderator

Marissa Coslov

Vice President, EMARKETER

*Speakers subject to change

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