From Siloed Data to Scalable CX: Quicken’s Shift to Audience-Centric Marketing

Live Webinar:
Tuesday, April 29 at 1pm ET / 10am PT

It isn’t enough to be rich in customer data. To engage audiences, brands need to use that data to create relevant, tailored experiences that resonate. New technology can help that happen.

Join us for a Tech-Talk Webinar with marketing experts from Quicken and Uniphore. You’ll learn how the personal finance and money management software business evolved its marketing stack to launch powerful audience-centric use cases like onboarding and cross-selling, and created a multichannel marketing strategy designed with the audience’s needs at the center.

You’ll learn how Quicken:

Created a multichannel marketing strategy designed with audience needs at the center
Found a CDP that met their unique business goals and priorities
Launched revenue-generating use cases and explored ways to scale further with AI

Presenters

Brittany Bauschka

Head of MarTech and Omni-Channel
Lifecycle Marketing, Quicken

Ariane Sedghi

Senior Product Marketing Manager, Uniphore

Moderator

Emmy Liederman

Analyst, Media Content, EMARKETER

*Speakers subject to change

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