Mix, Match, and Convert: How Quicken Designs Custom, Audience-Centric Experiences and Use Cases

Live Webinar:
Tuesday, April 29 at 1pm ET / 10am PT

Every day, Quicken helps millions of customers reach their financial potential. But despite being rich in customer data, they needed a way to provide even more relevant, tailored experiences to help customers discover more. That meant taking a new approach with the help of new technology.

Join us for a Tech-Talk Webinar with marketing experts from Quicken and Uniphore as they share how the personal finance and money management software business evolved its marketing stack to launch powerful audience-centric use cases like onboarding and cross-selling.

You’ll learn how Quicken:

Created a multichannel marketing strategy designed with audience needs at the center
Found a CDP that met their unique business goals and priorities
Launched revenue-generating use cases and explored ways to scale further with AI

Presenters

Brittany Bauschka

Head of MarTech and Omni-Channel
Lifecycle Marketing, Quicken

Michael Trapani

Vice President, Marketing & Communications,
Uniphore

Moderator

Emmy Liederman

Analyst, Media Content, EMARKETER

*Speakers subject to change

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