What Tariffs, Antitrust Legislation, and More Mean for Marketers and Advertisers

Live Webinar:
Tuesday, April 29 at 11am ET / 8am PT

One policy shift is rewriting your 2025 playbook.

Overall ad spend in the US would decline slightly under a heavy tariff scenario, although spending on digital formats is set to be more resilient. In this same scenario, retail sales could also hit negative growth territory for the first time since the Great Recession.

Join EMARKETER analysts for a panel-style breakdown of the "Liberation Day" tariffs and their impact on commerce, media, and marketing strategy.

You’ll learn:

What a recession scenario could mean for your retail or ecommerce strategy
Where advertisers are pulling back—and where they’re reinvesting
Why media platforms like Meta, TikTok, and CTV are especially vulnerable
Which brands are best positioned to weather the storm

Why it matters:

Our forecasts show real shifts already happening in digital ad spend, consumer behavior, and retailer strategies. Whether you manage media budgets, ecommerce operations, or brand strategy—this webinar will give you the data, context, and foresight to adjust in real time.

Moderator

Jeremy Goldman

Senior Director of Client Briefings, EMARKETER

Panelists

Zak Stambor

Senior Analyst, EMARKETER

Cindy Liu

Forecasting Director, EMARKETER

Oscar Orozco

Senior Director of Forecasting, EMARKETER

Watch Now

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