Balancing Act: B2B Marketers Juggle Performance, Brand Strategies

B2B ad spending is projected to reach $44.35 billion in 2025, representing a 10.3% year-over-year increase, according to EMARKETER's forecast.

As ad spending rises, B2B marketers face increasing pressure to prove ROI. Download our new lookbook, “Balancing Act: B2B Marketers Juggle Performance, Brand Strategies,” made possible by StackAdapt to learn about the critical balance between performance-driven tactics that demonstrate immediate ROI and brand-building strategies that ensure long-term differentiation and growth.

You’ll discover:

How resource-constrained B2B teams can strategically prioritize high-value accounts
The strategic channel mix that delivers both performance metrics and brand awareness
Ways programmatic advertising enhances targeting precision and campaign efficiency
The transformative role of AI across the B2B marketing funnel

7 pages

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Balancing Act: B2B Marketers Juggle Performance, Brand Strategies

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