Gaming’s Next Level: The Power of Platforms

Presented by  Activision Blizzard Media

Gaming is more than just an entertainment category—it’s a global cultural force that offers brands unparalleled opportunities to engage with audiences in immersive and meaningful ways. 

Today, players move seamlessly across devices—playing on mobile during a commute, engaging on console at home, or diving deeper on PC. This cross-platform experience gives brands new ways to connect in moments of deep engagement rather than competing for fleeting attention in passive media spaces. 

Understanding this cross-platform behavior is key to building meaningful advertising campaigns that connect with today’s gaming audience. Download this new report to learn more.

  • 70% of gamers play or watch video games daily
  • The average weekly gamer engages across 3 platforms, seamlessly moving between mobile, console, PC, gaming streams and VR
  • 78% of weekly gamers engage across two or more dayparts

18 pages

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