Authenticity is Key to Winning Over Consumers With Healthcare Advertising

Healthcare advertisers will spend over $31 billion this year, yet only 20.7% of consumers trust healthcare ads more than other marketing, according to new research from EMARKETER and StackAdapt.

Download “Authenticity is Key to Winning Over Consumers With Healthcare Advertising,” our new research report based on a January 2025 survey of 1,013 US consumers, to understand the disconnect between healthcare marketing reach and trust.