Worldwide Ad Spending Forecast 2025

Total Spending Will Exceed $1 Trillion for the First Time, With 75% Going to Digital

Key stat: Digital ad spending will surge past $750 billion in 2025, accounting for more than 75% of worldwide total media ad spending for the first time, according to our forecast.

The advertising industry will cross a historic threshold this year. Our new analyst report examines the outlook for ad spending and revenues worldwide and country-by-country in 2025 and beyond.

You’ll discover:

What’s behind digital’s consistent over-performance
The top international growth markets
The 10 companies that will each generate at least $10 billion in digital ad revenues
How retail media is outpacing other formats globally

11 pages

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Worldwide Ad Spending Forecast 2025

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Total Spending Will Exceed $1 Trillion for the First Time, With 75% Going to Digital

You’ll discover:

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