Programmatic Digital Audio and Podcast Ad Spending 2025

Automated Channels Drive $2 Billion in Ad Spending With Digital Audio Platforms

Programmatic will account for 30% of digital audio services ad spending in 2025, according to EMARKETER's forecast.

Programmatic has become the standard for display advertising, but it’s still establishing a foothold in digital audio. Our new analyst report unpacks where advertisers are spending, and the opportunities to listen for in this space.

You’ll discover:

The biggest areas of growth for digital audio advertising
Why podcasts lag in programmatic adoption
How major platforms are aggressively expanding their programmatic offerings
Emerging opportunities from retail media and generative AI

11 pages

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Programmatic Digital Audio and Podcast Ad Spending 2025

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Automated Channels Drive $2 Billion in Ad Spending With Digital Audio Platforms

You’ll discover:

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