Sound Idea: Why Digital Audio is Essential to Your Ad Strategy

Sound Idea: Why Digital Audio is Essential to Your Ad Strategy.

Date: Thursday, March 27, 2025
Time: 2:00 - 3:30pm ET

Digital audio didn’t replace traditional radio—it expanded the playing field. Today, US adults spend an average of 85 minutes per day with digital audio, creating more opportunities than ever for advertisers, according to EMARKETER forecasts.

Join EMARKETER and GroundTruth for an exclusive virtual event presentation and panel discussion to explore the latest trends, forecasts, and strategies shaping audio advertising. Gain firsthand insights on how brands are using audio to amplify multichannel campaign success, and more.

You’ll learn:

EMARKETER’s forecast for audio consumption through 2028
Insights to refine your audio media and budgeting strategy
How CPG brand Gary’s QuickSteak achieved a 30% sales life with targeted audio ads

Speakers:

Ethan Cramer-Flood Principal Forecasting Writer, EMARKETER

Rosie O’Meara CEO, GroundTruth

Matt Knight CTO, GroundTruth

Jeff Bell Vice President, Marketing, Gary’s QuickSteak

Register Now

* First Name:

* Last Name:

* Business Email:

* Company:

* Job Title:

* Country:

* Company Size:

Sign me up for the EMARKETER Daily newsletter, a daily briefing on digital marketing and media trends. It also includes the EMARKETER FYI.

By clicking "Submit," you agree to receive marketing emails from EMARKETER and GroundTruth; and you consent to EMARKETER sharing your registration information with GroundTruth. You also accept EMARKETER's Terms and Privacy Policy. Learn about GroundTruth's privacy practices here.