58% of marketers agree that waste in B2B advertising is a significant issue, with over half estimating 16% to 45% of their ad spend is wasted on irrelevant accounts, according to a new EMARKETER survey created in partnership with Demandbase.
Even as B2B marketing budgets grow, efficiency remains elusive. Download our new report, “From Ad Waste to ROI: How B2B Marketers Can Do More With More,” to break down the numbers and uncover smarter ways to optimize spend, reach the right buyers, and improve outcomes.
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