Beyond Traditional TV: A Strategic Guide to CTV Advertising Platforms

By 2027, 245.8 million people in the US will use connected TV (CTV), representing over 70.5% of the population, according to our forecast.

As the CTV landscape grows increasingly sophisticated, it can feel overwhelming for advertisers to navigate the platforms, technologies, and opportunities. Join EMARKETER’s Peter Allen Clark, StackAdapt’s Gregory Joseph, and Craft & Commerce’s Jordan Ruden as they unpack the trends, capabilities, and key players reshaping television advertising.

Presenters

Peter Allen Clark

Senior Analyst and Editor, Media Content,
EMARKETER

Gregory Joseph

VP, Inventory Development, StackAdapt

Jordan Ruden

Co-Founder and Media Lead, Craft & Commerce

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