2025 CTV Trends: Adapting to Evolving Viewer Habits

Live Webinar:
Wednesday, March 19 at 2pm ET / 11am PT

Connected TV (CTV) is thriving and changing. Advancements in technology coupled with ever-evolving viewer preferences and behaviors are reshaping best practices in CTV and ad-supported streaming.

Join us for a Tech-Talk Webinar where we’ll take a deep dive into the data from Wurl’s CTV Trends Report Q1 2025. You’ll discover the streaming industry’s biggest trends and opportunities, including patterns in session lengths, viewing hours, and the content and ad experience.

Key takeaways:

How streaming viewer behaviors and habits are evolving
Best practices in CTV and ad-supported streaming
Strategies for advertisers and content owners to stay competitive and meet viewer expectations.

Presenters

Dave Bernath

General Manager, Americas, Wurl

Jill Goldfarb

Senior Vice President, Streaming TV,
Trusted Media Brands

Moderator

Jeremy Goldman

Senior Director, Client Briefings, EMARKETER

*Speakers subject to change

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