Fixing the Funnel: Actionable Insights from 1,000+ Google and Meta Geo Tests

Live Webinar:
Tuesday, March 18 at 2pm ET / 11am PT

Leading marketers know the importance of scaling upper-funnel channels and avoiding the trap of over-reported performance in the lower-funnel. But before you can confidently reallocate, you need a fully optimized foundation—one that turns ad spend into measurable, incremental growth.

Join us for a Tech-Talk Webinar where we’ll reveal insights from Measured’s geo testing database and share winning strategies for fixing the funnel and unlocking more profitable media investments. Plus, hear from Made In’s Co-Founder and CEO on how the premium cookware brand increased return on ad spend by 182% while scaling Facebook spend, using a strategic, test-and-learn approach.

Key takeaways:

Spend allocation and cost trends across the most important marketing channels
Incremental impact analysis of channels like Google’s Performance MAX, YouTube, Search, Meta’s Advantage+ Shopping, and more
How top brands like Made In are reallocating budgets to maximize efficiency and drive new growth

Presenters

Alex Lawrence

Vice President, Client Partner, Measured

Chip Malt

Co-Founder & CEO, Made In

Moderator

Emmy Liederman

Analyst, Media Content, EMARKETER

*Speakers subject to change

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