Marketers are grappling with martech stacks that are increasingly fragmented, chaotic and poorly integrated. As consumer expectations rise, and media consumption patterns shift, that can prevent them from achieving their goals.
New research from Forrester shows that marketing organizations that turn to connected identity to link data across their entire stacks stand a significantly better chance of meeting or exceeding their consumer experience, performance, and speed-to-decision goals than their peers.
In this Tech-Talk Webinar, senior leaders from TransUnion and Forrester will explore the results of a recent marketing industry survey with a particular focus on fragmentation and identity resolution, including how: | 
