Digital Video Forecast and Trends Q1 2025

Subscriptions Exceed Advertising Revenues for Streaming Services and Linear TV

Key stat: Traditional TV will account for just 36.1% of total video subscription revenues by 2027, down from 66.0% in 2021, according to our forecast.

While streaming platforms are expanding their advertising offerings, subscription fees still account for approximately two-thirds of streaming revenues. Our new analyst report examines what's reshaping viewing habits and revenue models.

You’ll discover:

How streaming services now receive more subscription revenues than traditional TV
Ways streaming sports rights are changing live sports viewership
Which US pay TV providers are gaining viewers
The impact of consolidation on the digital video space

10 pages

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Digital Video Forecast and Trends Q1 2025

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Subscriptions Exceed Advertising Revenues for Streaming Services and Linear TV

You’ll discover:

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