Programmatic Advertising Forecast and Ad Tech Trends H1 2025

Curation and Consolidation Take the Market by Storm

Key stat: Programmatic advertisers are on track to pass $200 billion in spending by 2026, per our forecast.

The programmatic advertising industry is transforming as market dynamics evolve and advertisers are seeking more controlled, data-rich environments for their investments. Our new analyst report examines the forces reshaping programmatic buying and highlights strategic opportunities.

You’ll learn about:

The rise of retail media networks and their impact on programmatic spending patterns
Which device categories are driving growth in the programmatic market
How private marketplace dynamics are reshaping advertising investment strategies
The implications of industry consolidation and its effect on programmatic innovation
What’s in store for ad technology in 2025

14 pages

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Programmatic Advertising Forecast and Ad Tech Trends H1 2025

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Curation and Consolidation Take the Market by Storm

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