New Loyalty: Delivering on the Promise of Personalization

Live Webinar:
Thursday, February 27 at 2pm ET / 11am PT

Traditional loyalty programs don’t necessarily create loyal customers. Points-based systems, member discounts, and transactional perks aren’t fostering real customer commitment—they’re just short-term tactics.

But what if loyalty wasn’t a program, but an outcome? Join us for a Tech-Talk Webinar as we redefine loyalty in the digital age. We’ll explore how brands can move beyond outdated models and create deep, lasting connections through personalized experiences.

You will learn:

Why traditional loyalty programs fail to build true brand affinity
Why cohesive cross-channel experiences are more important than points
The role of AI to create hyper-personalized experiences
Actionable steps to rethink and rebuild your loyalty strategy

Presenters

Bruce Richards

Head of Industry Strategy – Consumer Goods, Adobe

Jessica Leitch

Head of frog NA, part of Capgemini

Moderator

Marissa Coslov

Vice President, EMARKETER

*Speakers subject to change

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