For Good Measure: How to Make the Most of CTV’s Data

Presented by: MNTN

Live Webinar:
Thursday, February 20 at 2pm ET / 11am PT

Everyone is channel-hopping. Streaming viewers are reevaluating their subscriptions, opting for lower-cost, ad-supported options as some platforms continue to hike prices. Advertisers are looking for more value, too, especially when it comes to CTV campaign reporting. Publisher direct buys can lead to blindspots, while relying on upper funnel goals for CTV can cause its own measurement headaches. By shifting focus to performance at the mid- and lower-funnel, advertisers can minimize if not avoid these problems altogether.

Join us for a conversation that’s all about performance measurement. You’ll learn about:

  • The data challenges that marketers are facing
  • How performance TV can solve for measurement concerns
  • Upcoming CTV measurement developments that provide even more transparency
Presenters

Jon Zucker

Senior Product Marketing Manager, MNTN

Brittany Haskins

Director, Customer Success, MNTN
Moderator

Emmy Liederman

Analyst, Media Content, EMARKETER
*Speakers subject to change

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By clicking "Submit," you agree to receive marketing emails from EMARKETER and MNTN; and you consent to EMARKETER sharing your registration information with MNTN. You also accept EMARKETER's Terms and Privacy Policy. Learn about MNTN's privacy practices here.

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