Retail Media Forecast Update: Diversification Drives a New Phase of Growth

Retail media ad spending will surge to nearly $100 billion by 2028, with a compound annual growth rate of 17.2% from 2024-2028, according to our forecast.

The retail media landscape is entering a new phase of growth, driven by advertisers' dual needs for measurable sales impact and privacy-compliant targeting solutions. Our new analyst report unpacks how diversification across platforms and formats is reshaping this high-growth channel.