By 2026, nine major platforms are forecast to surpass $1 billion from connected TV (CTV) revenue, up from just two in 2020, according to EMARKETER’s forecast. CTV viewership is soaring and ad capabilities are advancing at unprecedented rates.
In this EMARKETER field guide, we break down what you need to know to navigate the rapidly evolving CTV advertising ecosystem and make informed platform decisions for your organization. Discover how to evaluate and select the right platform, analysis of key performance metrics, approaches to overcome common CTV advertising challenges, and predictions for industry growth. | 
