US Digital Grocery Forecast 2025

Slower Growth for the Second-Largest Category in Ecommerce

The majority of digital grocery sales—over 72%—come directly from retailer websites, according to EMARKETER’s forecast.

As the second-largest ecommerce category, grocery has evolved from an emerging segment to a cornerstone of online retail. Our new forecast reveals sales projections through 2028, delivery trends, and competitive dynamics reshaping the industry.

Download our full analyst report to discover:

Why grocery remains critical for major retailers despite slower growth
How delivery services are reshaping fulfillment preferences
Which players will drive market expansion through 2028
Where opportunities exist in this maturing market

16 pages

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US Digital Grocery Forecast 2025

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Slower Growth for the Second-Largest Category in Ecommerce

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