Plan, Reach, Measure, Repeat: How to Transform Customer Acquisition

Live Webinar:
Tuesday, February 11 at 2pm ET / 11am PT

How do you prove the value of your marketing efforts in a timely manner? How do you know if you’re reaching enough of the right audiences to meet growth targets?

In this live Tech-Talk Webinar, learn how brands can prove the value of their acquisition strategies and investments across online and offline channels, and plan for optimal channel mix in future campaigns.

You’ll discover how to:

Forecast for qualified audience reach in premium channels using new, real-time data clean room technology, to gain more control and deeper insights.
Establishing a better measurement foundation can shed insight on the impact of upper funnel tactics on loyalty and retention.
Optimize live campaigns with accurate, timely data.

Presenters

Marisa McKay Tarantino

Product Marketing Adobe Mix Modeler, Adobe

Scott Christofferson

Product Marketing, Adobe Real-Time CDP, Adobe

Shana Wasden

Product Marketing Adobe Analytics, Adobe

Moderator

Marissa Coslov

Vice President, EMARKETER

*Speakers subject to change

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